Brand Objective
We want to pursue GrabGifts to be closer to the audience by creating an advertisement that is similar to their favorite hobby, like watching movies. So, we tapped into Cinema XXI (XXI Cafe) and we aimed that this ad will boost the awareness and the sales of GrabGifts.
Have you seen one of our works there in Cinema XXI?
If you do please share your Popcorn GrabGifts Edition and mention @xxicafe_id on Instagram!
Agency: M&C Saatchi Indonesia
Client: Grab Indonesia
Chief Creative Officer: Dami Sidharta
Creative Group Head: Yusuf Syafriansyah
Copywriter: Galih Perdana
Graphic Designer: Vincentius Chrishandy
